BE300 – Marketing Research
Tutor Marked Assessment
Spring 2017-2018
Question 1: (50 marks – 750 words)
Your client has recently recruited a new internal research executive and a new marketing executive. The client has asked you, an agency researcher, to prepare a training session for them. For this session, prepare a guide on the following topics:
(a) What research can and cannot offer (30 marks)
(b) What an external supplier of research can offer a client organization (20 marks)
Question 2: (50 marks – 750 words)
Select a company you work for or you know/heard about in your country, which is faced with a challenge/problem in its market for providing its service/product, and provide the following:
A. Give a brief introduction and summary of the chosen company’s challenge, and then explain the importance of defining the research problem with relation to the company. (15 marks).
B. Compare and contrast between the types of the nature of research enquiry (exploratory, descriptive, Explanatory or causal), then choose the most appropriate type for the company in the question above, and explain in relation to the company and situation introduced. (35 marks)
End of TMA questions
Tutor Marked Assessment
Spring 2017-2018
Question 1: (50 marks – 750 words)
Your client has recently recruited a new internal research executive and a new marketing executive. The client has asked you, an agency researcher, to prepare a training session for them. For this session, prepare a guide on the following topics:
(a) What research can and cannot offer (30 marks)
(b) What an external supplier of research can offer a client organization (20 marks)
Question 2: (50 marks – 750 words)
Select a company you work for or you know/heard about in your country, which is faced with a challenge/problem in its market for providing its service/product, and provide the following:
A. Give a brief introduction and summary of the chosen company’s challenge, and then explain the importance of defining the research problem with relation to the company. (15 marks).
B. Compare and contrast between the types of the nature of research enquiry (exploratory, descriptive, Explanatory or causal), then choose the most appropriate type for the company in the question above, and explain in relation to the company and situation introduced. (35 marks)
End of TMA questions