(MBA) B 716 B
MANAGEMENT: PERSPECTIVE AND PRACTICE
TUTOR MARKED ASSESSMENT –SPRING 2017/2018 SEMESTER II
B 716 –B- – TMA 01- Spring 2017-2018 Semester II
Cut-off Date March 23rd, 2018 (23.hrs GMT)
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Case Objectives:
Refer to PDF file Case Study:
SHANKABOOT: EXTENDING THE WEB SERIES FROM LEBANON TO
OTHER ARAB COUNTRIES
QUESTIONS:
Question one (Up to 50% Marks): (1250 words +/- 10 %)
Explain how the elements of the external environment impact the strategic direction of Shankaboot, and discuss the approach that Shankaboot is currently using to address social issues in order to achieve its goals.
Students should draw on evidence beyond the course material or only on the case study
Note: For contextualization, connectivity, and understanding, candidates should have an understanding of in unit I, unit II
Question 2 (Up to 50 % Marks): (1250 words +/- 10 %)
Discuss the strategy adopted by Shankaboot to measure its success in Lebanon and factors that account for hankaboot’s success in Lebanon, and critically explain whether it should expand to other Arab countries and how.
MANAGEMENT: PERSPECTIVE AND PRACTICE
TUTOR MARKED ASSESSMENT –SPRING 2017/2018 SEMESTER II
B 716 –B- – TMA 01- Spring 2017-2018 Semester II
Cut-off Date March 23rd, 2018 (23.hrs GMT)
__________________________________
Case Objectives:
Refer to PDF file Case Study:
SHANKABOOT: EXTENDING THE WEB SERIES FROM LEBANON TO
OTHER ARAB COUNTRIES
QUESTIONS:
Question one (Up to 50% Marks): (1250 words +/- 10 %)
Explain how the elements of the external environment impact the strategic direction of Shankaboot, and discuss the approach that Shankaboot is currently using to address social issues in order to achieve its goals.
Students should draw on evidence beyond the course material or only on the case study
Note: For contextualization, connectivity, and understanding, candidates should have an understanding of in unit I, unit II
Question 2 (Up to 50 % Marks): (1250 words +/- 10 %)
Discuss the strategy adopted by Shankaboot to measure its success in Lebanon and factors that account for hankaboot’s success in Lebanon, and critically explain whether it should expand to other Arab countries and how.