حلول واجبات المهندس أحمد , جروب الإمتياز ,, تنبيه : رقمي الوحيد لعدم التعرض للإحتيال 00966597837185
حل واجب الجامعة العربية المفتوحة 00966597837185 - 0597837185
حلول واجبات الجامعة العربية المفتوحة 00966597837185
بريد الكتروني a_al_shora@hotmail.com
BE200 – Marketing Management
Tutor Marked Assessment
MG
Spring 2017
Case Study: How Fujitsu Services Uses Segmentation to Prioritize Sales Opportunities
In 2007, Fujitsu, a world leading IT Services Company, realized that it was spreading its attention too thinly across the U.K. market. It knew that there were existing and potential customers that were worth a more focused selling effort, but it was not sure where to apply the resources to get the most payback (profit).
Question 1: (20 Marks)
a. What is the mistake Fujitsu was doing before 2007 and what strategy did the company adopt to treat it? (10 Marks)
b. As Fujitsu marketing manager, give some recommendations about the way the company should develop its marketing campaign based on the elements of the marketing mix. (10 Marks)
Word count: 350 words
Question 2: (40 Marks)
a. Explain the three main marketing strategies applied by companies in order to gain competitive advantage in the current dynamic environment. (15 Marks)
b. How did Fujitsu apply segmentation among the marketing strategies explained in part (a) of question 2? (10 Marks)
c. Explain the Five steps used by Fujitsu to identify attractive companies within each industry. (15 Marks)
Word count: 350 words.
Question 3: (20 Marks)
Name and describe the elements of the company’s microenvironment factors illustrating the importance of each one. (20 Marks)
Word count: 300 words
Question 4: (20 Marks)
How did you decide on the college or university you are currently attending? Based on BE200 material and on your own experience describe the factors that influenced your decision and the decision-making process you followed.
Word count: 200 words
حل واجب Be200 <00966597837185 حلول المهندس أحمد , واجبات الجامعة العربية المفتوحة
Be200 - 00966597837185 حل واجب Be200 حل,واجبات,الجامعة,العربية,المفتوحة,المهندس,أحمد
حل واجب Be200 تلفون 00966597837185 - 0597837185 (حلول واجبات الجامعة العربية المفتوحة)
حل واجب00966597837185 Be200 حلول واجبات Be200 TMA الجامعة العربية المفتوحة 2018
حلول Be200 حل واجب Be200 ، 00966597837185 من المهندس أحمد ,واجبات الجامعة العربية المفتوحة
حل واجب Be200 حل#واجبات#الجامعة#العربية#المفتوحة 00966597837185 حل واجب Be200 Eng.Ahmed
حلول 00966597837185 حل واجب Be200 الحل المثالي واجبات الجامعة العربية المفتوحة
حل واجب,حل واجبات,الجامعة العربية المفتوحة,حلول واجبات
حلول واجبات المهندس أحمد , جروب الإمتياز ,, تنبيه : رقمي الوحيد لعدم التعرض للإحتيال 00966597837185
حل واجب الجامعة العربية المفتوحة 00966597837185 - 0597837185
حلول واجبات الجامعة العربية المفتوحة 00966597837185
بريد الكتروني a_al_shora@hotmail.com
حل واجب الجامعة العربية المفتوحة 00966597837185 - 0597837185
حلول واجبات الجامعة العربية المفتوحة 00966597837185
بريد الكتروني a_al_shora@hotmail.com
BE200 – Marketing Management
Tutor Marked Assessment
MG
Spring 2017
Case Study: How Fujitsu Services Uses Segmentation to Prioritize Sales Opportunities
In 2007, Fujitsu, a world leading IT Services Company, realized that it was spreading its attention too thinly across the U.K. market. It knew that there were existing and potential customers that were worth a more focused selling effort, but it was not sure where to apply the resources to get the most payback (profit).
Question 1: (20 Marks)
a. What is the mistake Fujitsu was doing before 2007 and what strategy did the company adopt to treat it? (10 Marks)
b. As Fujitsu marketing manager, give some recommendations about the way the company should develop its marketing campaign based on the elements of the marketing mix. (10 Marks)
Word count: 350 words
Question 2: (40 Marks)
a. Explain the three main marketing strategies applied by companies in order to gain competitive advantage in the current dynamic environment. (15 Marks)
b. How did Fujitsu apply segmentation among the marketing strategies explained in part (a) of question 2? (10 Marks)
c. Explain the Five steps used by Fujitsu to identify attractive companies within each industry. (15 Marks)
Word count: 350 words.
Question 3: (20 Marks)
Name and describe the elements of the company’s microenvironment factors illustrating the importance of each one. (20 Marks)
Word count: 300 words
Question 4: (20 Marks)
How did you decide on the college or university you are currently attending? Based on BE200 material and on your own experience describe the factors that influenced your decision and the decision-making process you followed.
Word count: 200 words
حل واجب Be200 <00966597837185 حلول المهندس أحمد , واجبات الجامعة العربية المفتوحة
Be200 - 00966597837185 حل واجب Be200 حل,واجبات,الجامعة,العربية,المفتوحة,المهندس,أحمد
حل واجب Be200 تلفون 00966597837185 - 0597837185 (حلول واجبات الجامعة العربية المفتوحة)
حل واجب00966597837185 Be200 حلول واجبات Be200 TMA الجامعة العربية المفتوحة 2018
حلول Be200 حل واجب Be200 ، 00966597837185 من المهندس أحمد ,واجبات الجامعة العربية المفتوحة
حل واجب Be200 حل#واجبات#الجامعة#العربية#المفتوحة 00966597837185 حل واجب Be200 Eng.Ahmed
حلول 00966597837185 حل واجب Be200 الحل المثالي واجبات الجامعة العربية المفتوحة
حل واجب,حل واجبات,الجامعة العربية المفتوحة,حلول واجبات
حلول واجبات المهندس أحمد , جروب الإمتياز ,, تنبيه : رقمي الوحيد لعدم التعرض للإحتيال 00966597837185
حل واجب الجامعة العربية المفتوحة 00966597837185 - 0597837185
حلول واجبات الجامعة العربية المفتوحة 00966597837185
بريد الكتروني a_al_shora@hotmail.com